as ive said a thousand times if i said it once...pet manufactorers are in the business of selling their products and will present it in such a way u want to buy sometimes feel compelled to buy even..i saw the same stuff in walmart for keets..NOT GOOD. Its all about money...packaging a product and a lot of hype that sounds wonderful is the end to that means. Its really sad as unknowning newbies..will feel they doing right thing.